In December 2014 we were asked to help with a massive undertaking: create a guide that would help brands - of any type- market to people who practice an active, healthy lifestyle. This could be someone who is dedicated to sport and fitness, someone who is an extremel healthy eater, or even someone who just loves athletic fashion (hello yoga pants!) We teamed up with six individuals to hear their stories of fitness and health and got real-life anecdotal information on brands that are doing it right. The guide should be out in Q2 of 2015. Stay tuned for a link to download!
The above photo is one from our shoot for the guide. The model is Alexandra Sweeney, a certified yoga teacher, triathlete, and Flywheel instructor.